Tag Archives: social shopping

Cool Streetwear Shopping and Harbingers of Failure

On this podcast, we talk marketing strategy. Cathi Bond loves her Stan Smith footwear (like, a lot!) so she was intrigued when she came across Stockx, a streetwear social shopping platform. Read more at PSFK. Meanwhile, Nora read an interesting article on so-called Harbingers of Failure: people who tend to pick products, and even political candidates, that don't succeed (via BoingBoing). Nora thinks they could be seen as niches to target rather than signals of 'failure'. [iframe style="border:none" src="//html5-player.libsyn.com/embed/episode/id/13108130/height/100/width/480/thumbnail/no/render-playlist/no/theme/standard/tdest_id/237069" height="100" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Download MP3

The Future of Shopping: Online AND In Person

As holiday season approaches, we've got a shopping special! Nora Young points to this article in Technology Review by Avi Goldfarb about the death of the "death of distance" - why local still matters in the ecommerce era. Nora explores this story in an interview with Avi over at Spark. Cathi Bond looks at shopping habits of Generation Z, in an era of social shopping (via Marketing Week). She mentions Wanelo as a cool example of the trend in action. Nora wonders if more of us aren't going to the online/offline social shopping model, and if Gen Z are just early adopters. What do you think? How are your shopping habits changing?