trendwatching: Branded Utility and

On this podcast, Nora Young talks about the concept of "branded utility", a term coined by Johnny Vulkan to refer to businesses being, er, useful. Nora wonders whether usefulness and community involvement might be a requirement for businesses to be successful in the future. Read the interview with Johnny Vulkan at the psfk blog here. Meanwhile, Cathi Bond finds an intriguing storage solution from Australia (via gizmag). Unicraft Joinery turns your steps into drawers! Also, Nora thinks this walk across Queen Street The Torontoist reports on is a great idea! So, why didn't she go?

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