trendwatching: anti-ageing in China and Unilever positive messages

In this trendwatching podcast, Cathi Bond looks at plans to launch anti-ageing clinics and services to cater to the Chinese market (via Better Humans) Nora Young notes that Canada's Marketing magazine has named Unilever Canada's marketing team "marketer of the year" for 2007.  Their ad agency, Ogilvy and Mather is the team that created the Dove "Evolution" ads.  Nora says they are committed to positive messaging throughout their products, from beauty products to mayonnaise.  This in spite of the much reported on recent controversy over the fact that Unilever is also the company behind Axe body spray, and behind complexion lightener, as this article in The Star reports.  Nora also mentions her fave tea blender, Tealish

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