trendwatching: A Gilded Age and Experience Marketing

In this podcast, Nora Young talks about Redken's new "advertainment", a series of Webisodes where urban hipsters go to smaller communities and discover the arts scene there. Nora thinks it's a good example of where advertising is headed: towards more 'experience marketing', and more adventurous advertising to 'cut through' all the ad noise out there. Meanwhile, Cathi Bond has been sniffing out a big trend. From the interest in pre-revolutionary France, to reports we're in a new 'gilded age' to bling and uber-luxury goods, she predicts the return of neo-baroque excess in decor, fashion and lifestyle. What do you think?

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