The Sniffer, Oct 10th, 2012: Trends in Customization and Personal Devices

In today's podcast for trendwatchers, Nora Young talks about Indochino, a service that provides custom-made suits by getting the customer to do their own measurements. Cathi Bond and Nora think it furthers the trend toward mass customization, and using the internet to create personalized experiences for lower prices. It continues a trend they've talked about before, in products such as Styku. Meanwhile, Cathi Bond discusses this PSFK interview with Digital Art Director Dhani Sutanto, who has created the Oyster Ring - wearable tech that he can use to access the London Tube. Cathi and Nora discuss whether the app-loaded cell phone has taken the wind out of the sails of wearable tech, or if there will be new life in good looking wearable gear. UPDATE: Bit of a problem with the podcast for a day. Should be fine now. Thanks Encaffeinated ONE