Tag Archives: marketing

Cool Streetwear Shopping and Harbingers of Failure

On this podcast, we talk marketing strategy. Cathi Bond loves her Stan Smith footwear (like, a lot!) so she was intrigued when she came across Stockx, a streetwear social shopping platform. Read more at PSFK. Meanwhile, Nora read an interesting article on so-called Harbingers of Failure: people who tend to pick products, and even political candidates, that don't succeed (via BoingBoing). Nora thinks they could be seen as niches to target rather than signals of 'failure'. [iframe style="border:none" src="//html5-player.libsyn.com/embed/episode/id/13108130/height/100/width/480/thumbnail/no/render-playlist/no/theme/standard/tdest_id/237069" height="100" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Download MP3

Next Gen Hydroponics and Brand Mascot Hotels

Hey there! We are back! This time, Nora Young talks about "aeroponics": a sort of next gen hydroponics where the plant roots are just dangling out in the air, nourished by nutrient-rich misters (via Modern Farmer). You can even "plant" them vertically. Whole new potential for a plant wall! Nora also mentions the fine folks at Normative Design in Toronto, and their smart and engaging series on Design + AI. Cathi Bond talks about this PSFK article exploring how brands are starting to use cartoon characters and mascots in real world physical experiences, such as hotels and cafes; examples include a Toy Story hotel, and a Hello Kitty cafe. The aesthetic is colourful, childlike and plastic-y. What's up with that? We have some theories!   [iframe style="border:none" src="//html5-player.libsyn.com/embed/episode/id/8534909/height/100/width/480/thumbnail/no/render-playlist/no/theme/standard/tdest_id/237069" height="100" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Download MP3

Print Your Own Makeup and Self-Promotion or Selling Out?

Hi there! On today's podcast, Cathi Bond wonders whether you'd print out your own makeup? Grace Choi wants to convince you to. She's the founder of Mink, which aims to market a 3D printer for makeup. Part of the reason, according to this interview, is that she wants to offer a broader range of shades to reflect the diversity of women's skin tones. You can watch the video of her speaking at TechCrunch's Disrupt NY below. Meanwhile, Nora Young talks about the trend towards authors getting fans and friends not just to buy their books, but to promote them as well. It seems like a trend for selling and marketing all kinds of things, but when does it just become too much? Are Cathi and Nora missing the boat by not doing this with their books?

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