IKEA Goes Big(ger) and Audio Sleep Aids

On this podcast, Nora Young talks about a few different stories about IKEA's expansion plans and new lines, including partnerships on surprising products like fragrance, expansion plans for Indian cities, and modular pieces that can be re-assembled into different kinds of furniture for small spaces.

Cathi Bond points us to this Gizmodo article about the late painter, Bob Ross, whose PBS instructional show was a surprising hit. Now, his soothing voice is being used as a sleep aid. Apparently, Calm.com has added the audio from one of his episodes to their 'sleep tracks' series.

 

Article Links

IKEA partnerships: http://fortune.com/2018/06/12/ikea-partner-lego-adidas-sonos/

IKEA expands in India: https://www.fastcompany.com/40584160/ikea-is-swapping-swedish-meatballs-for-samosas-in-its-india-stores

Rumtid line borrows from design for outer space: https://www.psfk.com/2018/06/ikea-rumtid-urban-space.html

Bob Ross sleep aid: https://gizmodo.com/this-bob-ross-sleep-mediation-is-the-mental-escape-i-ne-1826796037


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