Battling Digital Distraction and Brand Experiences

On today's podcast, Nora Young talks about this post on dealing with digital distraction by having a clear idea of what you would do instead of being on your phone. She also mentions Nir Eyal's new book, Indistractable.

Meanwhile, Cathi Bond mentions this PSFK article on a sort of 'loyalty card 2.0' approach some retailers are using. Customer loyalty earns people experiences and makes them 'part of the club'.

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