In this trendwatching podcast, Nora Young talks about the new Hitachi Life Microscope, as yet another example of the growing trend in monitoring the body (via Medgadget). Are we set to take our tendency to be diarists of our lives to a new level? Do you track your fitness or other physical activities?

Cathi Bond shows off this cool concept car, the Yez, which is based on research into artificial photosynthesis via InnovationToronto). Are you thinking of buying an alternative fuel vehicle?

 

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In this trendwatching podcast, Nora Young talks about the push towards tying marketing to socially responsible goals. Beyond greenwashing, is this really a transition, or more feel-good marketing? Contagious calls it Goodvertising. What do you think?

Meanwhile, Cathi Bond recommends Food Inc, a documentary to make you think about your food choices.  Cathi says it’s changed her life. She also talks about the On Running Shoe: put a spring in your step with these sneaks designed to reduce knee strain.  Is it a sign of marketing to older athletes?

 

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