In this trendwatching podcast, Cathi Bond talks about the movie Megamind advertising in Farmville (via Hollywood Reporter). Nora thinks we’re going to see more examples of this, such as Farmers Insurance offering virtual crop insurance in Farmville. As well, we’re likely to see more examples of people being offered something in exchange for looking at advertising, such as this Daily Candy promotion.
Meanwhile, Nora Young mentions Facebook’s new Friendship Pages service (via Valleywag). What do you think: Useful feature? Creepy? Both?
In this trendwatching podcast, Nora Young says she too, like everyone else, loves that new Cee-Lo Green song:
Cathi Bond, though, not so much. She’s more on the Eminem/Rihanna tip:
What do you think? What should be the ‘song of the summer’?
In more tech-related news, Cathi talks about BAE System’s amazing new helmet for detecting the impact–and potential head injury–of accidents. Currently in use in the military, can’t you imagine this being used in sports? (via Gizmag)
Nora mentions the launch of Facebook Places, the latest in a series of location-based services that let you ‘check in’ to locations, or, unless you opt out, have your friends check you in. Facebook already has a considerable ‘network effect‘; could this be the watershed moment for location-based services? Would you use Facebook Places?