In this podcast episode, Nora Young gets her rant on about new trends in tech-flavoured advertising. Sure things like QR Codes are cool and all, but are you really interested in using your phone with them to get yet more ads? Tell us, would you interact with Coca Cola’s polar bears online? Read more at CNET
Meanwhile, Cathi Bond talks about the CHIP house, an experimental prototype in building a net zero energy house that competed in the Solar Decathlon in the US. Interesting design – could it be the house of the future? As an aside, Nora mentions all the cool things people are using Microsoft’s Kinect for, from research projects to art installations. (Interaccess featured a piece by David Rokeby that used the Kinect to allow visitors to interact virtually with gallery goers in Europe. I wish I could find video documentation).
And, just for fun, via Swiss Miss, this wonderful look at British coffee culture. Check it!
In today’s trendwatching podcast, Nora Young talks about research into a tiny, injectable pacemaker from Medtronic (via Technology Review). It sounds very promising, and Nora thinks it’s another example of the rise of implantable health devices, such as this device we discussed on a previous episode. As more and more of these devices arrive, a cyborg future no longer looks like science fiction. After all, a regular pacemaker is a cyborg technology too.
Meanwhile, Cathi Bond points to a thought-provoking opinion piece about the advertising industry, and how it can learn lessons in respect, collaboration, experience and empathy.
In this week’s trendwatching podcast, Nora Young mentions Nicholas Carr’s book, The Shallows, and also Matt Richtel’s New York Times article about the compulsions of being ‘always on’ digitally (thanks, Without Mittens).
Meanwhile, Cathi tips us off to the possibility that California may opt for license plate ads (via Gizmodo). Is this part of the future of location-based ads and services? Will the future of advertising truly look like Minority Report?
In today’s trendwatching podcast, Nora mentions The Fun Theory and a discussion about advertising as content ensues (via John Gushue’s great blog and Twitter). Cathi talks about this article on people taking their love of virtual farming into paid, recreational (real) farming. What do you think..is this rural chic? Cathi lives in the country, what about the rest of us…are we just naive urbanites? Personally (Nora here), I love my city garden, but I know the business and ag skills you need to do this are totally lacking in me.
In this trendwatching podcast, Cathi Bond bemoans stupid TV with the example of a new 90 minute TV show in Japan, featuring comedians laughing along to YouTube vids. What’s happening to conventional broadcast TV, anyway? (via Japan Times). Nora Young says if you’re going to watch stupid TV shows, you might as well be wearing your Lazy Sunday pants! (via Gizmodo)
Plus, Nora mentions Advertising Age’s take on all the novel ways of displaying information, and why it may lead to a new mode of storytelling.
Meanwhile, Nora Young mentions a cool TBWA ad campaign for Jameson: a wall projection that appears to be a text message talking directly to you. (via Advertising Age). Another move in the drive to cut through ad clutter.
Cathi and Nora have a yak about sniffing projection technology.