In this trendwatching podcast, Nora Young talks about Muji extending its brand into iPhone apps (via Core77). Yes, who needs another calendar app, but is this the future of marketing? The sketch app reminds Cathi of the Apple Newton. What do you use to sketch out ideas? Cathi loves her Moleskine and Nora’s now hooked on her Muji paper notebook. Nora talked about the advantages of paper on a recent episode of Spark.
Meanwhile, Cathi Bond talks about Jason Eppink’s electronic campfire (via PSFK). Cathi wonders why we don’t just have more real campfires, but Nora thinks it’s cool. What do you think?