In this trendwatching podcast, Nora Young picks up on Cathi’s recent Levis marketing story, to talk about Levi’s larger campaign featuring the people of Braddock, Pennsylvania. The Globe and Mail has a fascinating look at it here. What do you think: hollow gesture, or an attempt to get people to think about the future? Will it work from a marketing point of view, by building up ‘emotional equity’, as we’ve talked about on the show before?
Meanwhile, Cathi Bond picks up on the older models in fashion story from a recent sniffer, with a look at growing diversity in models, including more diverse body types, ages, and ethnicities. Is this a sea change or just flavour of the month? (via the excellent JCReport).