Trends: Marketing Levi’s and Diversity on the Catwalk

In this trendwatching podcast, Nora Young picks up on Cathi’s recent Levis marketing story, to talk about Levi’s larger campaign featuring the people of Braddock, Pennsylvania. The Globe and Mail has a fascinating look at it here. What do you think: hollow gesture, or an attempt to get people to think about the future? Will it work from a marketing point of view, by building up ‘emotional equity’, as we’ve talked about on the show before?

Meanwhile, Cathi Bond picks up on the older models in fashion story from a recent sniffer, with a look at growing diversity in models, including more diverse body types, ages, and ethnicities. Is this a sea change or just flavour of the month? (via the excellent JCReport).

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