In this trendwatching podcast, Nora Young talks about the push towards tying marketing to socially responsible goals. Beyond greenwashing, is this really a transition, or more feel-good marketing? Contagious calls it Goodvertising. What do you think?

Meanwhile, Cathi Bond recommends Food Inc, a documentary to make you think about your food choices.  Cathi says it’s changed her life. She also talks about the On Running Shoe: put a spring in your step with these sneaks designed to reduce knee strain.  Is it a sign of marketing to older athletes?

 

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Tags: fitness, healthy eating, marketing, sustainability

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