In this trendwatching podcast, Cathi Bond talks about a recent conversation she had with an executive about using social media. Like many big companies, this fellow had concerns about opening up a can of worms. What if people start talking smack about your product? What if there’s something legitimately wrong with the product? How do you track down commenter “Werewolf5000″ to get to the bottom of it?
What do you think the best way for big companies is to use social media?
Meanwhile, Nora Young mentions that Lupe Fiasco has a new mixtape which contains an ad for Hewlett Packard. (via Blackweb2.0). Your thoughts on ads with music?