In this trendwatching podcast, Cathi Bond talks about the Zeo Personal Sleep Clinic (via Medgadget) and wonders why we’re all so obsessed with sleep now.  It’s also an example of a trend Nora Young talks about quite often: personal monitoring (see for example, WIRED’s cover story this month).  Meanwhile, Nora has ‘personal branding fatigue’ as a result of Facebook’s newish policy around personal URLs for your Facebook page.

 

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Tags: personal branding, sleep disorders, social networks

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